MEDELLÍN, MAY 2016 - Bar Refaeli, Irina Shayk, Izabel Goulart, Candice Swanepoel, Sara Sampaio, Kendall Jenner and Shannon de Lima are the celebrities who have helped position Agua Bendita. Now the brand set its eyes on Ariadna Gutiérrez, a woman that fascinates the world.
We are in more than 50 countries through different sales channels. With Ariadna, Agua Bendita wants to fascinate with our Colombian culture and connect its international projection with the story of handcraft clothing that dignifies the work of hundreds of artisan women who are the heads of their households, said Catalina Álvarez.
"Our collection makes a fusion between an aesthetic proposal and a work done with the heart. We combine sophisticated, elegant and universal garments with the essence of women who support us with every stitch, every cut and every color of the manufacturing process ", said Mariana Hinestroza.
A Magical Place
The new catalogue of Agua Bendita is considered a collection item. The photos were taken in Puerto Escondido, Mexico, a magical place that recreated the inspiration of the collection in the second half of 2016.
The team was integrated by photographer Stephan Ach, art director Pina Gandolfi, hair and makeup artist Richard Brockwell, audiovisual filmmaker Juan Carlos Uribe and producer European Productions. Catalina Álvarez and Mariana Hinestroza, creators of the brand, were present throughout the process.
The story of Ariadna’s life began on December 25, 1993 in Sincelejo. As the baby of the family, Ariadna grew up with four older siblings. Her childhood nickname was “Beba,” which is the Spanish word for baby.
She Excludes Class
Upon completing high school, Ariadna embarked on her journey to become a model. She gained much of her notoriety from having been accidently declared the winner of the 2015 Miss Universe pageant before shamefaced host Steve Harvey corrected himself and named the true winner of the pageant. Having already had the Miss Universe crown placed on her head, the real winner snatched it off her head and claimed it as her own.
Following the incidents at the Miss Universe pageant Ariadna took to her Instagram account to post a screenshot of the Miss Universe crown on her head. She wrote the caption for the picture in her first language, which was “"POR SIEMPRE TU MISS UNIVERSO!! COLOMBIA !!!!!!!” or in English, "Forever your Miss Universe, Colombia."
Had Ariadna been able to keep the honor of serving as Miss Universe she would have been entitled to a one year salary for the position, a free luxury apartment in New York City, hair care supplies and products for one year, a college scholarship for one year of studies at the New York Film Academy College of Visual Performing Arts and much more.
Through this experience, Ariadna has shown the world that she is more than classy enough to represent the Agua Bendita catalogue for 2016. She embodies everything that the brand stands for and brings pride to the brand. Ariadna’s contributions to the campaign can serve as inspiration for women of all ages throughout the world.