Elin Kling

Bikini Luxe Envy Top

The rise of technology has led to a lot of people taking control of their own destiny and building businesses from their own computer. From fashion to books, to music, and more, there is someone who’s looking for their next favorite thing while surfing the web. These days, it’s easier than ever to connect with these people without using a middleman.

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For everyone who makes a great career at doing what they love online, there’s some common factors. One being, obviously, having a passion and talent for something. The other, less obvious to many, is the drive and discipline to make a small business work. This has been what Elin’s done throughout her career as one of Sweden’s most popular fashion personalities. She’s stressed in interviews, like her feature in Business of Fashion, how she approaches her blogging from a business/job standpoint, which has helped her to quickly capture the fashion world’s attention. Take note, and see what you can learn from her rise to fashion stardom.

Elin Kling Blog

She wasn’t always her own boss. Elin has a background in Journalism and was writing a regular column when a friend convinced her to start up her own blog. Lesson? Follow those instincts and take a chance when an interesting opportunity comes along. According to an interview, this wasn’t exactly a radical idea. In fact, blogging is huge in her native Sweden, so starting out was a bit of a risk, but one that has paid off.


From that blog, which she proudly mentions in her interviews became a huge hit within days, she has gotten a lot of opportunities and has made the most of them. She’s collaborated on collections with brands, styled for television, participated in a dance show, and more.

Besides all that, she decided it was time to take the next logical step and create her very own brand. Named Totême, the brand is her vision all the way, and she has captured a lot of attention with it. In fact, she shared on her Instagram late last year that the brand won a prestigious fashion award, Guldknappen. She also opened up a physical retail space last year, documenting some of it on her account.

Elin Kling Totême

She also has a magazine, Styleby, a media platform called The Wall, and she is a sought-after expert in fashion and beauty. Into the Gloss, for example, had her sharing all her beauty musts. Business Insider also featured her discussing her favorites, and her style has been featured on sights like Cupcakes and Cashmere.

  • Age: 34 years old
  • Nationality: Swedish
  • Spouse: Karl Lindman
  • Career: Fashion entrepreneur and editor

Coming from such a tech-savvy country where her fellow Swedes have done well for themselves as bloggers and influencers, it’s no surprise that she’s followed suit. Her Instagram, @elinkling has over 300 thousand followers checking out her latest collections, travels, and news about her latest features. She keeps herself on brand with simple, earthy shots that reflect her style and collections. You can also follow her on Twitter as @ElinKling, alongside 30 thousand other site users.

For more fashion fairytales read our latest post on "How Suki Waterhouse Created a Successful Brand"