Lingerie Tips from Heidi Klum

Heidi Klum Intimates Bikini Luxe


There isn’t anyone in the fashion industry who doesn’t know German supermodel Heidi Klum. For decades now, she has inspired countless men and women with her beauty and grace, becoming well-known as a Victoria’s Secret Angel and as the host of Project Runway. But in her most recent endeavours, Heidi branched out into a different side of the industry, going from modeling lingerie with Victoria’s Secret, to designing it with Bendon.


Now on sale in over 1,800 stores and boutiques, as well as being showcased on Canadian fashion aggregator Lyst, the line has proven to be one of Heidi’s greatest contributions to the fashion industry. Dubbed Heidi Klum Intimates, this line of lingerie came about after Bendon contacted Heidi about potentially replacing Elle Macpherson, whom they’d been working with for 25 years. “I said I would love to do that. We had a few meetings and I looked at all the lingerie that they’ve done,” the German supermodel tells fashion magazine Vogue. “Because I was with Victoria’s Secret for so long, I hadn’t really seen what other companies had done.”





In the same interview, Heidi also shed some light on some common problems women have when it comes to buying and wearing lingerie. First of all, Heidi says, “Women should get measured.” Similar to how plus-sized supermodel Ashley Graham said that bra sizing was one of the most underrated problems women faced, Heidi said that she believed many women were walking around with the wrong bra size. “They’re always pulling, and tucking, and moving, you know, but they don’t realise that their bra size has changed, or maybe they’ve been wearing the wrong one for too many years already,” she says.


Washing and caring for lingerie can also be a rather confusing topic, and Heidi says that sometimes it’s best not to overthink. She washes hers in the washing machine, and pieces with rhinestones and tassels should be washed in a laundry bag that goes into the washing machine. And of course, when it comes to buying lingerie, the most important thing to remember is always to get something you’d be comfortable wearing.

She said that many girls probably buy lingerie and fantasize about wearing it, but leave the tags on because they’re uncomfortable with how the piece feels. After all, she says, “It’s a very personal thing so everyone is so different,” and girls shouldn’t buy lingerie just because it’s what’s “in” – it has to be something that they want to wear.