Okay, you know the drill. It’s time once again to be introduced to another big influencer you should know, especially if you’re a beauty devote who can’t get enough of the latest products.
Yes, I know. There are a ton of beauty influencers and bloggers out there, so you’re probably wondering: why her? There’s a lot of content to sift through, and you have to draw a line somewhere, right? Well, I’ll tell you a little bit more about her and what she does below. For now, I’ll tell you that her approach to what she does is pretty unique and teaches a great lesson for anyone looking to get into their own business.
Canadian Makeup Artist
Here’s a few basic facts. According to famous birthdays, the beauty influencer is 28-years-old and, while she started a channel back in 2009, she didn’t get busy posting until years later. She’s also from Canada, and has made her channel a family affair by featuring her sister in some of her videos. Particularly in some makeup tutorials.
As you can probably tell above, the success she’s found online wasn’t easy. She didn’t just put a video up and become a sensation. In fact, she had a channel for years before she ever posted a video. But, eventually, she made the move and has built up an impressive following over the last five years. Over 800 thousand subscribers, to be exact.
That first video alone, with over 80 thousand views, was all about contouring. Since that first video, she’s posted a bunch of tutorials on how to get various looks. She’s also documented her personal weight loss journey, her skincare routine, and how to get a flawless natural look.
On an even more personal note, she’s done Q&A videos on her own insecurities, plastic surgery, and haters. She also took views on a journey to Egypt with a travel vlog. She keeps in front of her audience by doing multiple videos every week. Take a lesson, all aspiring YouTubers: consistency is the name of the game.
As a beauty vlogger, obviously she has a huge passion for makeup and skin care. That passion has clearly shown through, because she’s gotten the attention of some big names, including Allure magazine. They did an interview with the influencer after a video filming. What exactly was the project? Well, another brand, Sleek Makeup, gave her the chance to go head-to-head with a Ru Paul’s Drag Race contestant to create a look with their products.
The interview delves a bit more into her background and interest in makeup, as well as some of her personal tips. She shows a grounded, laid-back style that’s fun to read. She also shows a cool perspective on makeup, as she sees it as a form of self-expression, and talks about finding her inspiration in the human face. Check it out to learn more about her.
Want to know what she’s doing next? Well, there’s a lot of places to find out. One is, of course, her self-titled YouTube channel. You can also find her as @sonjdradeluxe on Instagram, where she has over one million followers. Her Twitter account is the same name, showing that consistency again. That has over 15 thousand followers. Finally, you can check her out on Facebook under the same name, where she has over 30 thousand likes, or head over to her Sonjdradeluxe Tumblr page.
For more beauty inspiration read our recent article on "From Singer to Maekup Artist: Meet Jeffree Star"